The national competition Commission (CNC) has approved the integration process of the seven Spanish bottlers of Coca-Cola in Spain through a unique partnership that will begin to develop their business plans together. "The new society, which will be headquartered in Madrid and arises from the integration of seven Spanish companies - Casbega, Colebega, Cobega, Rendelsur, Begano, Norbega, and Asturbega-, will also develop the business of manufacturing and bottling of the multinational The Coca-Cola Company in Portugal (bottling machine Refrige) products", said Coca-cola Iberia in a press release.
The new bottling company, as confirmed Coca-Cola still has no name, becomes the largest industry in the agro-food sector of the country, with a net of 3 billion euros turnover. The company has indicated that with this decision "is culminated the integration process started about two years ago with the aim of strengthening the business structure in Spain and Portugal through a more efficient model at all levels".
Approval of the CNC (announced by the company itself, while there is still not a public release of the organism) is a "vital milestone in a process that has fulfilled scrupulously planned stages and the reasons that favoured putting up" for Coca-Cola. The merger has been a long process of more than two years to combine the interests of seven companies with strong family tradition and crossed interests. And before coming to seven companies, each one had already suffered its own corporate reorganization, since they initially came to be about 40 bottlers of product.
The advertisement, said Coca-Cola, was carried out despite being Sunday because it was the day in which was made effective authorization. Since the company not explained the changes that may be the culmination of union for current workers or companies that will now be integrated. In principle, he explained, all plants will continue to operate. The company believes that with the plan they gain efficiency. One of the objectives of this union is the gain strength to compete in foreign markets, for example, in Germany, one of the most interesting in the bottling sector.
Within the multinational Coca-Cola, the so-called Iberian division is second in sales volume in Europe (14%), behind only Germany (16%), and eleventh in the world. It sells 24 brands and 69 products, and reaches more than 400,000 customers.
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